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AKOVA Gear is a high-performance outdoor apparel company that designs gear for men, women, and kids to be used in extreme conditions. Founded by Dallas Moore and Marc Dietz in 2017, the brand's name is inspired by the Greek word for "tireless" (\(akoúrastos\)) and the Finnish word for "unlock" (\(avata\)). The company sells directly to consumers to cut out retail markups and focuses on using advanced materials.
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